DIRECT MAIL - CONSERVATIVE STRATEGY - MOVEMENT BUILDING
RICHARD A. VIGUERIE
Richard A. Viguerie pioneered the use of direct mail in politics.
About Richard A. Viguerie
RAV Co-Founder & Senior Executive Committee Member
Viguerie is the Chairman of American Target Advertising (ATA), a 61-year-old direct marketing agency with 80 team members located in Northern Virginia. Viguerie’s company has mailed over 5 billion letters and raised $7.8 billion for conservative causes from over 79 million donations. ATA has over 10 million conservative postal/email donor names and addresses.
“He’s really The Godfather of conservative politics, conservative organizations, and conservative media—and sometimes people miss that media part!”
Chris Ruddy
CEO, Newsmax
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Helped build the donor culture that benefited Hillsdale.
“The Funding Father.” The direct marketing pioneer behind six decades of conservative victories.
Chairman, American Target Advertising. Mailed 5B letters, raised $7.8B from 80M donations.
Author of GO BIG.
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Client Examples
NRA
National Rifle Association
ADF
Alliance Defending Freedom
ACU
American Conservative Union
HHV
Help Hospitalized Veterans
Client Examples
YAF
Young America's Foundation
H
Hillsdale College
AAF
Advancing American Freedom
MM
Moral Majority
Books
Go Big -
The Marketing Secrets of Richard A. Viguerie
How Conservatives Can Outlive Liberals
FEATURED CLIENTS/PARTNERS
Organizations We've Helped Build
NRA
National Rifle Association
Est. 1871 — Fairfax, Virginia
Richard A. Viguerie - Helped build the grassroots donor infrastructure that fueled the NRA's rise as America's most powerful advocacy organization."
The National Rifle Association is America's foremost defender of Second Amendment rights and its oldest continuously operating civil rights organization. Founded in 1871, the NRA has grown into a prominent gun rights lobbying organization while continuing to teach firearm safety and competency, publishing several magazines and sponsoring competitive marksmanship events.
"He has left his print on every aspect of the conservative movement, from its infancy to today."
David Keene
Former President, National Rifle Association
5.5M+
Approximate self-reported members
125,000+
Certified instructors, range safety officers, and coaches in the NRA training network
32M+
Children taught firearm safety through the Eddie Eagle GunSafe® Program since 1988
H
Hillsdale College
hillsdale.edu
Helped build the donor culture that benefited Hillsdale.
A small, private, Christian liberal arts college in southern Michigan, Hillsdale operates entirely free of government funding — accepting no federal or state taxpayer subsidies. ATA helped amplify their donor outreach, connecting their mission of classical education and individual freedom to hundreds of thousands of conservatives nationwide.
ATA helped expand the organization's reach, connecting its ideas and initiatives with key supporters, opinion leaders, and engaged citizens nationwide.
"I am so grateful to Richard for teaching me and others about marketing and fundraising while helping expand the reach and influence of the college." - VP Marketing, Bill Gray
1981
Year founded
40+ Years
Convening national policy leaders
Bipartisan
Network of former Cabinet officials, governors, members of Congress, diplomats, and policy experts
What Conservatives and Others Say About Richard Viguerie
“Richard is the de facto Funding Father for the Conservative Movement and The Right in America.”
Craig Shirley
Ronald Reagan Biographer & Historian
Testimonials
RAV Co-Founder & Senior Executive Committee Member
“He is one of the genuine pioneers of modern American politics. He went out and figured out some very complicated things and then applied them to a cause he believed in—a cause that I am proud to have worked with him on. The fact is, he really invented the use of direct mail by Republicans and conservatives.”
Newt Gingrich
Former House Speaker
“He is the architect of the New Right. He is the catalyst that allowed conservatism to reach the pinnacles that it has over these past many years.”
Barry Goldwater Jr.
“Richard Viguerie has created something revolutionary in American politics—using direct mail to build a conservative movement outside the traditional power structures.”
William F. Buckley Jr.
Founder, National Review
"If you want to know who built the conservative infrastructure in America, it's Richard Viguerie." — Phyllis Schlafly
About the Cause
The conservative movement's success was never inevitable. It required infrastructure — organizations, donors, and communication channels that could reach millions of Americans with the truth about freedom, limited government, and constitutional values.
Richard Viguerie's innovations made it possible for conservatives to:
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Build and fund dozens of major nonprofit organizations
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Elect Ronald Reagan as the first conservative president of the modern era
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Reach 10+ million conservative donors by name and address
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Raise $7.8 billion for causes that defend liberty
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Bypass hostile media to speak directly to the American people
