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DIRECT MAIL  -  CONSERVATIVE STRATEGY  - MOVEMENT BUILDING
RICHARD A. VIGUERIE

Richard A. Viguerie pioneered the use of direct mail in politics.

About Richard A. Viguerie
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RAV Co-Founder & Senior Executive Committee Member

Viguerie is the Chairman of American Target Advertising (ATA), a 61-year-old direct marketing agency with 80 team members located in Northern Virginia. Viguerie’s company has mailed over 5 billion letters and raised $7.8 billion for conservative causes from over 79 million donations. 

"If you want to know who built the conservative infrastructure in America, it’s Richard Viguerie."

Phyllis Schlafly

Founder & President, Eagle Forum

"Richard Viguerie has created something revolutionary in American politics—using direct mail to build a conservative movement outside the traditional power structures."

William F. Buckley Jr.

Founder, National Review

Subscribe 

Helped build the donor culture that benefited Hillsdale.

For more than six decades, I’ve helped conservatives build movements, raise money, and win elections through direct mail marketing/fundraising and bold strategy.

Now, through Viguerie’s Marketing Dispatch™ I’m sharing the practical, battle-tested lessons I’ve learned over six decades.

 

Twice a month, on the first and third Tuesday, I’ll show you how to:

• Acquire lots more donors
• Raise lots more money
• Expand your influence
• Build a powerful brand
• Define your opponents before they define you
• Think bigger and act bolder

The Left consistently out-markets and out-organizes conservatives. I created these Dispatches to help change that.

Why subscribe?

Because your competition will be.

Every week you wait, others are learning how to:

  • Find lots more donors

  • Raise lots more money

  • Brand yourself and your opponents

  • Win lots more votes

If you want 10% growth, look elsewhere.

If you want 1,000% growth, subscribe NOW.

Choose a subscription Plan
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Former Clients Include:

Wyoming Catholic College

Young America’s Foundation

Franciscan University

Hillsdale College

Ave Maria University

Rudy Giuliani for U.S. Senate

Senator Helms’ National Congressional Club

Senator Jesse Helms

Students for Life

Congressman Phil Gramm

Congressman Bob Dornan

Congressman Ron Paul

Congressman Phil Crane

Young America’s Foundation

Judicial Watch

Moral Majority

American Conservative Union

National Conservative Political Action Committee

Alliance Defending Freedom

Citizens for Decency through Law

Gun Owners of America

Gun Owners of California

What Conservatives and Others Say About Richard Viguerie

Richard is the de facto Funding Father for the Conservative Movement and The Right in America.

Craig Shirley

Ronald Reagan Biographer & Historian

Testimonials

RAV Co-Founder & Senior Executive Committee Member

He is one of the genuine pioneers of modern American politics. He went out and figured out some very complicated things and then applied them to a cause he believed in—a cause that I am proud to have worked with him on. The fact is, he really invented the use of direct mail by Republicans and conservatives.

Newt Gingrich                             

Former House Speaker

He is the architect of the New Right. He is the catalyst that allowed conservatism to reach the pinnacles that it has over these past many years.

Barry Goldwater Jr.​​

Awards

Hillsdale College's
Freedom Leadership Award

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Faith & Freedom Coalition 2023

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Council for National Policy'sRonald Reagan Lifetime Achievement

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Young America's Foundation - Outstanding Contributions to YAF

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ACU Outstanding Service

Books

Go Big -
The Marketing Secrets of Richard A. Viguerie

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How Conservatives Can Outlive Liberals

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4 Horsemen
of Marketing

TAKEOVER

Photos

Copyright © 2026 American Target Advertising, Inc.  All rights reserved.

 

Viguerie’s Marketing Dispatch™ may not be copied or forwarded in any format or medium to any person, entity, or digital or AI platform.

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